Plantronics Ships More Than 1 Million Xbox Live Headsets
Popularity Points to Growing Role of Voice in Gaming; Plantronics Undertakes Initiative to Expand Leadership in Gaming Market
SANTA CRUZ, CA - August 5, 2004 – Plantronics (NYSE:PLT), the world leader in lightweight communications headsets, today announced it has shipped more than 1 million headsets to Microsoft for the Xbox Live™ online gaming service since product shipments began in late 2002. The milestone underscores the growing role that Plantronics plays in delivering voice to enhance the gaming experience. Shipped with the Xbox Communicator™, the Plantronics-manufactured and designed headset delivers superior audio so gamers can take advantage of voice-enabled games, and communicate with other players around the world via the popular Xbox Live service from Microsoft Corporation.
Plantronics’ Xbox Live headset brings voice to a new level, further enabling the increasingly social aspects of online gaming. The headset allows players to use voice to coordinate strategy with team members, “trash talk” opponents and issue game commands. The product leverages Plantronics’ more than 40 years’ expertise in mission-critical headset design and development for NASA, 911 dispatch centers and others to provide the “battle-tested” durability, reliability and high-quality audio that today’s gamers demand.
“We see tremendous opportunity in the gaming market and believe that the popularity of the Xbox Live headset is just one indicator of how successful we can be in growing our leadership position,” said Matt Miller, director of product marketing, Plantronics. “With the combination of increased adoption of online gaming through services like Xbox Live and our headset’s crystal clear audio, we’re able to deliver the most intense gaming experience possible.”
Plantronics has already made several moves to expand its leadership in gaming and in the consumer market overall. The company has strengthened its consumer marketing team and significantly expanded its product design team, while simultaneously integrating its focus on customer research and technology innovation.
While the Xbox Live headset is Plantronics’ first offering for online console gaming, the company staked an early claim in the gaming market overall with the introduction of its multimedia stereo headset for the PC market in 1999. Today Plantronics is a leading provider of gaming headsets, offering a growing family of products that includes the best-selling .Audio 90 and the DSP-500 for PC gaming, as well as the Xbox Live headset for console gamers. Plantronics is also innovating in the area of design by developing a variety of wearing options, which allow players to ‘suit up’ in the headset that reflects their individual gaming style.
“Voice is an integral part of the ultimate gaming experience that Xbox Live brings to users,” said Todd Holmdahl, General Manager, Xbox Hardware. “Plantronics helps deliver excellent communications capabilities with the superior audio, great design and durability that our users want. We are looking forward to an ongoing relationship with Plantronics and to seeing the company continue to develop more innovative, high-quality products for the gaming market.”
Plantronics introduced the first lightweight communications headset in 1962 and is recognized as the world leader in communications headsets. A publicly held company with approximately 4,000 employees, Plantronics is the leading provider of headsets to telephone companies and the business community worldwide. Plantronics headsets are also used widely in many Fortune 500 corporations and have been featured in numerous motion pictures and high-profile events, including Neil Armstrong’s historic “One small step for man” transmission from the moon in 1969. Plantronics, Inc., headquartered in Santa Cruz, California, was founded in 1961 and maintains offices in 18 countries. Plantronics products are sold and supported through a worldwide network of authorized Plantronics marketing partners. Information about the company and its products can be found at www.plantronics.com or by calling (800) 544-4660.
Xbox (http://www.xbox.com/) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The tag line, “It’s good to play together,” captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements relate to our relationship with Microsoft. These forward-looking statements involve a number of risks and uncertainties, and are based on current expectations, forecasts and assumptions. In particular, such statements are subject to various risks, including: the possibility that the relationship between Microsoft and Plantronics will not continue, and that Plantronics will not “…continue to develop more innovative, high-quality products for the gaming market.” For more information concerning these and other possible risks, please refer to the Company’s Form 10-K filed on May 26, 2004, filings on Form 10-Q and other filings with the Securities and Exchange Commission as well as recent press releases. These filings can be accessed over the Internet at http://www.sec.gov/edgar/searchedgar/companysearch.html.
Plantronics, the logo design, and Plantronics and the logo design combined, are trademarks or registered trademarks of Plantronics Inc. Microsoft, Xbox Live and Xbox are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.