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Plantronics Unveils AudioIQ Technology for Brilliant Sound On Both Sides of a Call

New Plantronics Discovery 665 Bluetooth Headset with AudioIQ Reduces Background Noise Up To 50 Percent

3GSM – Barcelona, Feb 12th, 2007 –– Plantronics today introduced the new Discovery™ 665 Bluetooth® Headset with AudioIQ®, the industry’s first DSP (digital signal processing) sound technology that automatically optimises audio levels on both sides of every call — significantly increasing clarity for mobile phone callers, as well as for the listener on the other end of conversations.

Leveraging Plantronics’ 40-plus years of sound innovation, AudioIQ enhances the sound quality of conversations regardless of the environment. For incoming calls, AudioIQ automatically adapts to background noise levels — from a quiet taxi to a noisy city street — and intelligently improves the receive quality, clarity and volume level. For outgoing calls, AudioIQ reduces background noise for listeners up to 7-8 decibels, or by approximately 50 percent,it also minimises interference from artifacts such as speech distortions to maintain exceptionally clear voice intelligibility.

“AudioIQ goes beyond making conversations sound great — it’s about making communications easier and more natural for people on both sides of a call. Long gone are the days when mobile phones users are forced to seek out a quiet location to answer an important call,” said Philip Vanhoutte EMEA Managing Director for Plantronics. “By incorporating AudioIQ into Plantronics’ new Bluetooth headsets, we are delivering optimal communications capabilities alongside our renowned style and comfort.”

Plantronics Discovery 665: Ideal for Conversations on the Road

The new Plantronics Discovery 665 Bluetooth headset with AudioIQ, based on the Plantronics Discovery 655, is ideally suited for those on the move and in the car. After conducting extensive research focused on headset usage in the car and while traveling, Plantronics developed a unique charging and storage system for automobiles that also includes a new visual indicator for incoming calls.

In addition, the Discovery 665 includes Plantronics’ new QuickPair technology that simplifies the Bluetooth setup process by automatically initiating the pairing mode when the headset is powered on for the first time.

“Personal technology should be intuitive and help consumers simplify their lives,” added Vanhoutte. “Plantronics is taking steps towards this with QuickPair and other technology innovations that make headset setup and use extremely easy.”

The Plantronics Discovery 665 will be available in the region of £69.99 and €99.99 (Ex VAT) at major retailers in February 2007. Features and accessories include:

- AudioIQ, which clarifies incoming speech and reduces outgoing background noise by up to 50%
- Convenient charging and storage system targeted for use in the automobile
- Visual call indicator and low battery indicator
- Ultra-light, sophisticated design and customizable eartips for complete wearing comfort

To experience and learn more about AudioIQ technology and Plantronics Bluetooth headsets, please visit: www.plantronics.com

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