Plantronics BackBeat GO 2 + Case Delivers Full Powered Immersive Audio for a Non-stop Life
NEXT GEN BLUETOOTH® EARBUDS SERVE AS AN INDISPENSABLE COMPANION FOR THOSE ON THE GO
IFA – Berlin, Germany – 5th September 2013 – Plantronics (NYSE: PLT), a pioneer in wearable technology, today introduced the BackBeat® GO 2 + case, the next generation of the company’s best-selling wireless stereo earbuds for today’s always-connected consumer. The BackBeat GO 2 allows users to seamlessly switch between listening to music, watching videos and taking phone calls. Delivering the ultimate in versatility and connectivity for the multi media enthusiast on the go, the BackBeat GO 2 now includes a stylish charging case that eliminates power issues.
Connecting to smartphones, tablets, and music players with Bluetooth®, the BackBeat GO 2 + case is an ideal solution for users in any environment whether immersed in their media, commuting to work, or living an active lifestyle. It features high quality audio with rich bass, crisp highs, and natural mid tones, along with providing premium acoustics in a compact, lightweight design. Plantronics has also improved the power management with extended listen and talk times and the introduction of DeepSleepTM hibernation mode to preserve battery life. The BackBeat Go 2’s sleek, durable, and compact charging and storage case increases listening and talking time by two full charges (approximately 10 hours).
Recent research conducted by Plantronics looked at the technology and working habits of The Connected Generation and found a blurred line between when work started and ended during a 16-hour period. Just over half the people asked worked on their laptops when travelling to work, with 56.3% using this time for resting, listening to music and watching movies. Over a third used the time for catching up with Social Media and 13% spent travelling time on conference calls.
“Because our lives are a blend of personal and professional engagements that span the entire day, Plantronics recognizes that headsets need to be as versatile as we are – ready to dip in and out of media consumption, phone conversations, and conference calls, ” said Stuart Bradshaw, Head of Consumer Marketing for Europe & Africa. “The BackBeat GO 2 + case allows users to easily transition through their busy day without skipping a beat, losing their charge, or getting tangled in cords. It’s the indispensable companion for the always-on, connected professional and media enthusiast.”
The BackBeat GO 2 + case features
- High fidelity audio highlighted by rich bass, crisp highs, and natural midtones for music, movies and more
- Fully charged portable case provides two additional charges on the go, tripling the use time of the earbuds alone
- Sweat proof coating with P2i moisture protection technology that repels sweat, rain or spills
- Lightweight, wireless Bluetooth earbuds with microphone
- Voice prompts to alert the user about charge remaining and what device is paired
- DeepSleep TM hibernation mode that keeps earbuds charged and ready to use for up to six months
- Battery status app for iPhone and iPad
- Improved fit with small, medium and large eartips and stabilizers for personalized comfort and optimum sound quality
PRICING AND AVAILABILITY
The BackBeat GO 2 + case is available in both black and white from 5th September at authorized Plantronics retailers in Europe. MSRP for the BackBeat GO 2 + case are €99 or £89. The BackBeat GO 2 is now available without the case for €89 or £79 from Amazon. For more information, please visit www.plantronics.com/uk.