Press Room

Clarity TM launches telephony products for the hard of hearing

Swindon, UK. - HANOVER, GERMANY – CeBIT – March 18 2004 – ClarityÔ, a division of Plantronics - the world leader in communication headsets, is launching a new range of products to ensure that people with varying degrees of hearing loss can communicate easily and effectively by telephone. These products will be available through specialist audiology retail stores and general Telecom retailers from early Spring 2004.

The Clarity range of amplified telephones and in-line amplifiers provide an easy and affordable solution for those who experience mild to moderate hearing loss. Clarity PowerÔ patented technology enables users to tailor the level of amplification and sound characteristics in their telephone for clear and enjoyable conversations

The EXL40 and EXL30 are two exciting new telephones featuring Clarity PowerÔ technology with special amplification on the receiver, a large dial pad, visual and audible ringer. The EXL30 amplifies the incoming voice up to 30dB, has a tone selector to maximize speech clarity, an anti-feedback filter that improves the clarity of the incoming voice, twelve single-touch memory keys and is compatible with hearing aids.
In addition to these features, the EXL40 amplifies the incoming voice up to 40dB and also features a visual and audible ringer with a choice of three different ringing tones and a lighted keypad allowing easy dialing.
For those needing help to hear incoming call alerts, the ESR200 Phone Ringer, adjustable up to 95dB, is the ideal accessory. Featuring a visual ring flasher, the ESR200 offers the user the choice of ringing tone, and there are four selectable ring patterns to suite personal preferences.

The ECE125 is an in-line amplifier accessory that provides extra amplification to an existing telephone, featuring tone control and amplification up to 25dB. It is an ideal product for people with a mild hearing impairment.
The EHA-40, a compact In-line Amplifier, is compatible with most home or office telephones, and gives up to 40db amplification, ideal for those experiencing moderate deafness. The tone can be adjusted to suit personal tastes, connecting easily between the telephone handset and base.
Clarity offer both presales and post-sales support and technical back-up for the full range of Clarity products.

Carsten Trads, President of Clarity, said: “One in seven people have some form of hearing loss. This number is growing as a result of the fact that we now live in a noisier world and people are starting to experience hearing problems at an earlier age. Clarity is bringing greater choice, price competitiveness and innovation to retailers of communications specialist products wishing to meet the need of these people who need to be able to communicate easily by the phone.”

“Clarity is a new product group from Plantronics, and is the result of the merging of Ameriphone and Walker, two highly respected specialist hard of hearing product companies,” comments Paul Clark EMEA Marketing Director. “Clarity understand the special needs of resellers, and we are committed to investing in developing the hard of hearing telephony accessory market”

For further information, photography and to arrange a review of the Clarity range of products please contact:
Ed Fleming
Republic
020 7379 5000
edwardf@republicpr.com

About Plantronics
Plantronics introduced the first lightweight communications headset in 1962 and is recognized as the world leader in communications headsets. A publicly held company with approximately 2,700 employees, Plantronics is the leading provider of headsets to telephone companies and the business community worldwide. Plantronics headsets have been featured in numerous motion pictures and high-profile events, including Neil Armstrong’s historic “One small step for man” transmission from the moon in 1969. Plantronics, Inc., headquartered in Santa Cruz, California, was founded in 1961 and maintains offices in 20 countries. Plantronics products are sold and supported through a worldwide network of authorized Plantronics marketing partners. Information about the company and its products can be found at www.plantronics.com or by calling 0800 410014.
About Clarity
Clarity, a division of Plantronics Inc. (NYSE:PLT), is a leading supplier of amplified telephones, notification systems, assertive listening devices and other communications devices for the hearing loss and deaf markets. A frontrunner in amplifying sound, Clarity’s patented technology, Clarity® Power™ provides customized solutions for customers who otherwise may not have a way to communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to the business community and consumers worldwide.
© 2004 Plantronics, Inc. All rights reserved. Plantronics, the logo design, Plantronics and the logo design combined. All other trademarks are the property of their respective owners.

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