The new partnership strengthens Plantronics’ commitment to its consumer retail channel in New Zealand and builds on its existing presence in this market. Distribution through Cellnet will further enable Plantronics to better service its customers across New Zealand.

Graeme Gherbaz, Managing Director of Plantronics, Australia and New Zealand said, “We’re very excited about the partnership as we’ve seen a growing demand for consumer solutions through the channel. Cellnet have strong experience in the retail and telecommunication market and we welcome the company’s strategic focus on consumer retail environments.”

Cellnet is one of Australia and New Zealand’s largest distributor of mobile accessories, flash memory and retail products. Dave Clark, Country Manger of Cellnet NZ said, “We are pleased to be adding Plantronics to our list of partners in New Zealand. The partnership strengthens our existing partnership with Plantronics in Australia and enables us to offer innovative products to the New Zealand market.”

The partnership with Cellnet will be implemented from 1 June, 2011.

About Plantronics

Plantronics is a world leader in personal audio communications for professionals and consumers. From unified communication solutions to Bluetooth headsets, Plantronics delivers unparalleled audio experiences and quality that reflect our nearly 50 years of innovation and customer commitment. Plantronics is used by every company in the Fortune 100 and is the headset of choice for air traffic control, 911 dispatch and the New York Stock Exchange. For more information, please visit www.plantronics.com.au or call +61 3 9326 1653.

About CELLNET

Cellnet is a market leading distributor of telecommunications, flash memory and retail products in Australia and New Zealand. The company is listed on the ASX and employs more than 100 staff in distribution and sales facilities across A/NZ. Cellnet distributes on behalf of some of the world’s leading manufacturers in some of the fastest growing industries.

Steven Varney, Managing Director, Atlas Gentech Communications Division said the company has been distributing Plantronics products for more than 15 years, and recognises that UC presents the largest opportunity for growth in the company’s history with communications products. “We have advised Plantronics of our intention to redirect resources from the Plantronics retail line of products to unified communications. This will enable Atlas Gentech to concentrate on emerging unified communications opportunities, as well as call center and enterprise sectors,” said Varney

The strategic shift is partially a result of Plantronics’ recent announcement of an expanded unified communications portfolio of simply smarter communications products designed to address today’s business environments and evolving work styles. The new offerings, which include the Savi® 700 series, Savi 440, Blackwire® 435, and the CS500^TM series, deliver intelligent technology with elegant design. The range is for business professionals who interact with a mobile phone, softphone, and a desk phone, or need to switch between all three in today’s unified communications environment.

Plantronics’ Managing Director for Australia and New Zealand, Graeme Gherbaz welcomed the announcement.  “Atlas Gentech is an integral partner of Plantronics and we welcome the company’s amplified strategic focus on Unified Communications.  It’s a credit to the company that they acknowledge the very different natures of retail and commercial distribution and have elected to refocus operations on its core strengths,” said Gherbaz.

Atlas Gentech’s new distribution strategy will be implemented from June 1, 2011.

About Atlas Gentech

Atlas Gentech is a leading distributor of Communication, Data and Security Products.  Representing over 20 prominent brands and providing unparalleled service and support to the Communications, Data and Security industries for over 20 years.  The Communications Division represents leading brands such as Plantronics, LG, V-Tech, Doro, LifeSize, Siemens and Polycom.  For more information visit www.atlasgentech.co.nz or call (09) 574 2700

About Plantronics

Plantronics is a world leader in personal audio communications for professionals and consumers. From unified communication solutions to Bluetooth headsets, Plantronics delivers unparalleled audio experiences and quality that reflect our nearly 50 years of innovation and customer commitment. Plantronics is used by every company in the Fortune 100 and is the headset of choice for air traffic control, emergency dispatch and the New York Stock Exchange. For more information, please visit www.plantronics.com or call +1 831 544 4660.

Atlas Gentech is the registered trademark of Atlas Gentech (NZ) Pty Ltd.  Plantronics, Savi and Backwire are the trademarks or registered trademarks of Plantronics, Inc.   All other trademarks are property of their respective owners.